Strategic consulting solution 

Your website can have all the bells and whistles, but without a well thought-out Internet marketing strategy, your efforts may go virtually unnoticed.

This is an opportunity for you to score a competitive knockout and race ahead of the competition. Let Feedgenic’s strategic consultants show you how to unleash your website’s potential  and capture the unique opportunities you may be overlooking. Our  business savvy will direct your all-important Internet Marketing strategies for future business successes.

Looking beyond the technical aspects, the Internet has become an increasingly complex world to understand and integrate with a company’s business objectives and marketing strategies. While some individuals see the complexity as a difficulty, we at Feedgenic view it as a strength of the media; however, let's first emphasise that technicality and features implementation are supporting tools and are definitely not a replacement for a well thought out Internet marketing strategy.

When conceptualising a new project it is equally important, if not more so, to carefully consider the organisation of the Internet operations before focusing on the technical and design aspects. What do you want to achieve with your Internet marketing strategy? How important is it to your company's business development? These are crucial questions to address and the answers will drive your choices towards solutions with operational flexibility and efficiency.

At Feedgenic we support multinational companies and specific business units in delivering a successful Internet marketing strategy. Our expertise includes:

• Email marketing best practices and regulation
• URL standardisation and domain name policy
• Trademark protection and brand credibility
• Design for visitors with visual disabilities
• Technology license cost benefit analysis
• Transactional and e-business platforms
• Legal disclaimers and privacy policies
• Internal and external linking strategy
• Performance and capacity planning
• Podcast, Videocast and Webcast
• Corporate identity and branding
• Sitemap and sitemap protocol
• Interactive and social media
• Newsletters and RSS feeds
• Search engine optimization
• One to one personalization
• Web Content Management
• Architecture scalability
• Permission marketing
• Publication standards
• Business networking
• Design and usability
• Lead segmentation
• Information topology
• Content syndication
• Corporate blogging
• Competitors watch
• Customer portals
• Social Tagging
  

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