Competitor's watch solution
At Feedgenic we strongly believe that Web Content Management is not simply content publishing and editing, it must also integrate all the dimensions of your Internet Marketing strategy together with technical expertise. Amongst other business benefits, Feedgenic ensures that your Business Managers are informed of competitors moves and supports your company to be the most successful one in the digital world.
There are numerous interpretations of "competitive intelligence" (“CI”). The Society of Competitive Intelligence Professionals (SCIP) defines CI as follows: "Competitive Intelligence: A systematic and ethical program for gathering, analyzing, and managing external information that can affect your company's plans, decisions, and operations."
Few companies have the time and resources to dedicate to true Competitive Intelligence practice.
As everyone knows a unique strength of the internet is that small to mid-size companies are able to deploy advanced and efficient Internet marketing strategies at a very reasonable cost to increase market share, something they could not afford in the real world due to the prohibitive cost and sometimes limited reach of the classical media.
Feedgenic provides your company with both technical expertise and Internet marketing experience to identify the most dynamic and dangerous competitors in the digital world. Competitor identification and competitor behaviour analysis is included with the Smart Content Service (Web Content Management) and Click to Market Service (Sponsored e-positioning) providing regular reports and recommendations to stay ahead of the competition.
BUSINESS BENEFITS
Appointing an experienced and skilled Feedgenic's Internet Marketing Officer as a single point of contact for your
organization supports your Business Managers in implementing your
Internet Marketing strategy. Common Internet operations demands
numerous expertise and experienced resources together with a meaningful
coordination between them. Feedgenic provides all required expertise
accessible as a single point of contact to your organization supporting
operational efficiency and cost reduction.
