Digital brand protection solution

A domain name is the online representation of your offline corporate identity and has economic and cultural value.  As online fraud becomes even more prevalent and sophisticated in 2007 and beyond, brand protection mechanisms become more and more important.  Advance acquisition of domain names in countries and regions where your business will expand is essential to your online credibility and business development.  Failure to ensure brand and trademark protection can lead to loss of market share and depreciation of product and service value.

Feedgenic's Brand Protection Officers will work with your Legal and Trademark department experts to develop a Domain Name Policy.  The policy will include rules applying to ownership, registration, transfer and cancellation as well as provide solutions to centrally manage a global domain names portfolio.

Feedgenic Brand Protection Officers provide state of the art expertise in setting up a digital brand protection strategy and policy for global companies.

GLOSSARY

• Cybersquatting: according to the US Anti-Cybersquatting Consumer Protection Act, cybersquatting is registering, trafficking in, or using a domain name with bad-faith intent to profit from the goodwill of a trademark belonging to someone else. The cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price.
  
  
• Typosquatting: Also known as URL hijacking, this is a form of cybersquatting that relies on mistakes such as typographical errors made by Internet users when typing a website address into a web browser. It is done for a number of reasons, in most cases with the intent to financially benefit by attracting a legitimate company’s business.
  
  
• International Domain Names refers to domain names registered in Unicode characters such as Chinese, Japanese or Korean (that is, in non-Latin alphabets). For some time already, it is possible to obtain domain name registration in Unicode. If applicable to your business, it is essential to consider such acquisitions to protect your brands and trademarks in these dynamic markets. Unless already undertaken, the first step is to engage a highly specialised linguist to help you translate your brand name into one or more Unicode versions. This step must be completed very carefully with highly experienced professionals as this is the most difficult step, not to mention a sensitive one. Once translation is agreed you can then proceed with registration.

 

Appointing an experienced and skilled Feedgenic's Internet Marketing Officer as a single point of contact for your organization supports your Business Managers in implementing your Internet Marketing strategy. Common Internet operations demands numerous expertise and experienced resources together with a meaningful coordination between them. Feedgenic provides all required expertise accessible as a single point of contact to your organization supporting operational efficiency and cost reduction.  

 

 

 

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